Technique
One thing I have learnt over the last ten years as a designer is that no two projects can be approached in the same way. However a basic structure helps get the right design.
1) Insight
Define business objectives, research & segment target users, observing what they do to bring context to the question trying to be solved.
2) Strategy
Plan scenarios and use cases to ensure the team and client alike have a solid foundation on which to base design decisions.
3) Concept
Brainstorm, sketch and prototype concepts while testing with target users to verify design effectiveness. This is usually a cycle of refinement.
