Andrew Fox

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November 3, 2011 at 7:10pm

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You’re researching the creativity out of this project!

The first paragraph of the foreward from Mental Models, my latest read…

“You’re researching the creativity out of this project!”

“I can’t tell you how many times I’ve heard designers, developers and even business owners say this. It usually comes just after a project has begun. Designers just want to start designing, developers just want to start writing code, managers want the thing to ship - so why are we spending all this time talking? And this stuff just seem so obvious. Do we really need users to tell us what we already know?” - Jeff Veen

I relate to this. It summarises a large part of my constant uphill struggle to evangelise good design practice on pretty much a daily basis. How many others face the same frustrations I wonder?

So I’m looking forward to finding some answers in this book and if this is anything to go by, I think I will too.

Mental Models, Indi Young